Verified Calls aims to solve the spam problem by showing the caller’s name, logo, reason for calling and a verification symbol indicating the business has been authenticated by Google. This is done in a secure way—Google doesn’t collect or store any personally identifiable information after verification.
Verified Calls is a new feature included in Google Phone’s app. It will be available for download now. The feature will be available to all in coming weeks. Verified Calls is initially rolling out in the U.S., Mexico, Brazil, Spain and India.
Here is how Verified Calls help you identify important calls
For instance, banks calling to alert a customer about a possible fraudulent transaction can increase answer rates by stating the call reason. A food delivery or logistics company can do the same to make sure customers are available to receive their deliveries.
You might be using some third party apps to identify caller. Now you can remove those third party apps and use the secure Google’s Phone app. It comes with this new Verified calls feature and it will show you the information why some company is calling you. It helps you to decide whether to answer the call or not.
Google has also launched a new similar feature in it’s Messages app. When you receive a message Google will try to find out if it is a spam or not. You can tag it as spam and Google will take care of it. This is similar to the spam feature available in Google Mail [gmail].