Do you have a blog or a website and want to improve its Ranking in search engines?
Are you looking to increase the traffic and clicks, which would eventually lead to sales?
Then SEO or Search Engine Optimization is the technique that you need to know.
How Does this Concept Really Work?
Search Engine Optimization helps people who are looking for what you are offering, find you! In other words, it means that if you match the content on your blog or website, to what people are trying to find, then it simplifies the process of bringing traffic to your page.
Let’s understand this with an example –
Suppose you have a blog on “Hand woven Woolen Sweaters”, where you have explained the technique of weaving your own sweaters.
Now since there would not be much competition for keywords related to Woven sweaters, she can easily get front page rankings in the Search Engine.
But the problem here is that even though her page might get a lot of traffic, it is possible that those people have different goals and simply interested in Ready Made sweaters. As a result, she would have a lot of irrelevant traffic and no sales/conversions.
The trick is to make sure that what you offer, match the goals of your visitors. You can then optimize your keywords and improve your performance.
How Do You Find Such Keywords?
The right way of finding the appropriate keywords is – Research.
It is important to have a small list of high competition keywords, say about 5-10. These words may be in use by a lot of page owners, but would be searched by users often. You can supplement this small list, with a longer list (try up to 30-40) of keywords.
These two should be used in combination to drive traffic to your page and would form your overall strategy.
How to Design the Content on your Page?
When you start crafting the content for your blog or website, it is important to pay attention to –
- Page Titles – The title should be eye catching that raises the reader’s interest. This is the best way of making a good first impression.
- Keywords – It is extremely vital to pick keywords that are relevant and match the interests of the users looking for the similar product.
- Quality Information – Make sure that what you write is unique and rich in quality. The users will come to your site if they find information that they could not find anywhere else.
- Links – Place links to websites that compliment the content you have provided on your blog or website. This would increase the relevancy and increase the chances of conversions.
Why Do I Need to be Careful with Placing Links?
Links are probably the most important part of SEO, since more the websites that are linked to your page, higher will be its ranking.
When links placed within the content are more effective than links in the sidebar or footer. And for obvious reasons, links from related sites are better than links from non relevant websites.
Also you should avoid placing links from spammy or irrelevant websites, which would result in failure in conversions through your page.
The key to learning SEO is to move with patience. It takes time for Search Engines to update their records, since they have to crawl billions of websites. Implement each of them carefully and the traffic is sure to increase on your page.
The most important thing to know is that there are no shortcuts in this technique. Also what works for one website, might not work for another. So do a genuine research and your efforts will show actual results.